Burlington Public Library in Southeast IA
Guideposts from start to finish
Includes a budget and audience
Title/location/purpose/where to go/who are my promoters
Something that all staff can access
6 weeks out, she has a checklist timetable
1 month out, another checklist (consider Facebook ad, consider PSA for local radio, consider adding text to check out receipts, submit things to the chamber, put up signage)
She talked about the importance of media thumbnails, beause they are your vision.
She shared a checklist and how she adds notes. She uses her office wall for the next 6 months of marketing events.
Why we curate?
- Twitter images increase retweets by 150%.
- FB posts which include articles, data and graphs experience 89% more likes.
- Recycle content to hit new audience members
- Keep up with trends
Hashtags are the search terms of this generation.
Third party applications:
Tracking: FB pages and messenger allow marketers to respond to campaigns
Group Work: Google docs, evernhote and canva allow teams to work together
Research: FB events and Twitter Periscope can help your community keep up to date
Scheduling: Publish is a simple app to schedule Instagram and Twitter posts from your device.
With scheduling, be mindful of things coming up.
This is marketing the marketing. Think of library staff, board and friends.
Influential voices/reciprocity. When emojis came out on Facebook, they made bookmarks and encouraged people to place them in books.
Her best interaction on FB are posts that ask questions and tells stories.
She posts book displays and has conversations about it. “We Didn’t Start the Fire” was a great collection and made for some fun FB posts.
Brings meaning to both parties. Share and seek shares. Do tagging. It’s not just about pushing content, pushing content, pushing content.
We also have the ability to market through collaboration and instruction. She became known as the “Twitter guru” in southeast Iowa because she a) had a Twitter account. That’s it. (laughter)
Community players were coming at her asking how to use a lot of tools.
The whole idea is finding the perfect note. She does a “social media audit.” Create content and then, do the thing.
What is an audit?
Brand narrative: Library Mission Statement, 3 words/concepts/present in all social marketing
What feeling do you want your patrons to take away with them?
Social Media Audit: Platforms, times and days
Content and interactions
Calls to Action - go to this link, tell us what you’re reading, etc.
Social media audits should be done anytime you start a new account for your library.
Do you need the account in the first place? What platforms could we use to showcase our materials?
With contests, announce the winner. Showcase them.
Brand specific font
Social messaging, combating fake news, authentic content (aurasma is a free app), augmented reality, chatbox