In a collaborative survey done by WebJunction and TechSoup (see infographic below), we surveyed over 400 libraries to try and get a better understanding of how they are currently using social media — and some of the biggest challenges they face.
The final survey results revealed that the three most popular platforms were Facebook, Twitter, and Instagram. No surprise there. However less than half of the libraries were posting on these platforms multiple times per week.
Top Social Media Challenges for Libraries
In a time-strapped and resource-strapped industry, many libraries saw recurring challenges that didn't prove that the effort was really worth it. However, when done correctly and consistently, social media can be a truly powerful tool for cultivating a community.
In this post, we break down the top three challenges and offer a few solutions to make social media efforts more fruitful. We also include links to some useful tools that will help streamline your efforts.
Read more at: http://www.techsoupforlibraries.org/blog/3-most-common-social-media-challenges-for-libraries-and-how-to-overcome-them