Upcoming marketing programs or webinars sponsored by NFLS or other organizations will be listed in this area.
WebJunction has self-paced courses in marketing and archived marketing webinars that are also available.
Content Marketing & Strategy: Getting Started (webinar)
Thursday, December 10; 1 pm
Presented by: Laura Solomon
If your library has been promoting itself online (blogs, social media, etc.), it has probably seen very mixed results. Think it's time to make your library's online efforts more effective? You're probably right. The majority of libraries often don't have a content marketing plan, and it shows. The next, logical step is to start defining a content strategy, and learning how to re-purpose your content for different platforms. Find out what people really want online, and how to further content reach. Learn about creating and distributing valuable content to attract and engage your library's audience. Move beyond advertising and promotion (which people usually ignore), and start getting a better grip on what your library should be putting effort into, and how to make that effort count.