NFLS welcomes Lori Baumgart as its new Marketing, Communications and Continuing Education Specialist.
Lori earned her BA in Marketing from Lakeland College and, being an avid lifelong learner, continues to enhance her marketing and communications skills. She has many years of experience in the business community and is looking forward to getting to know the library community.
Lori lives with her family in the Fox Valley area where she is an active volunteer. A long time library patron, we welcome Lori to the other side of the desk and are anxious to get her started serving the NFLS public libraries. Today is her first day!
Lori can be reached at firstname.lastname@example.org or 920-448-4413.
NFLS welcomes Tracy Vreeke as its new director!
Tracy has been a longtime resident of Northeast Wisconsin, having grown up in De Pere before attending Carroll University in Waukesha. Currently Tracy lives with her family in Door County, where she has spent the last 9 years in acquisitions and cataloging at the Sturgeon Bay Branch of the Door County Library.
She has been active in Door County Reads, OWLSnet meetings (AAC), and was instrumental in getting 4 out of 4 referendums passed for the Sturgeon Bay School District when her daughter was a student there.
Tracy is excited to begin her new role, and looks forward to meeting librarians in the system area.
Carol Petrina is the new director at the Kewaunee Public Library.
Carol has worked at the library since 2013. Before working at the library, Carol was a stay-at-home mom and ran an in-home daycare service. She has a B.S. in Hospitality and Tourism Management from UW-Stout.
Carol is from Gillett, and her family moved to Kewaunee in 1999. When she's not working, she likes to read, travel, spend time with her husband and three daughters, and play with the family dog.
"There have been great things happening at the library, and I'm looking forward to continuing those things and trying new things, " Carol said. "I'm excited about collaborating and forming partnerships with community groups."
If you want to send Carol a note, you can write to her at email@example.com.
First tip: have a timer or clock somewhere.
Glossophobia: Fear of public speaking. 75% of people suffer from it. It’s also categorized as a social fear. We fear how people see us.
Simon Sinnick TED Talk: Recommended to watch.
“There are two kinds of speakers. Those that are nervous, and those that are liars.” Mark Twain
Speech Structure Building: Florian Mueck
Opening: Concrete foundation...you have 30 seconds to reel in your audience. Do not waste it!
Go in with something that is not expected.
Use metaphors: Make your audience as emotionally-involved as possible.
Your reading voice is different than your speaking voice.
What’s Your Story?: Our audience loves stories. Tell them.
Use quotes: Tap into someone’s credibility. Match your theme.
2) Keep your Audience Attention:
Eye Contact: Do a figure 8 to keep your audience active.
Voice: Do not be monotone. Variation and projection is key.
The art of body language: Keep your body moving, keep your hands visible the whole time.
What you do with your body during your presentation dictates how your brain feels.
Never turn your back.
Types of Visual Aids:
Images, full screen, no reading slides. We are always networking. If you show statistics, know why you are sharing them.
Make it Unforgettable: Do not let them forget.
Tap into some humor.
Have a good closing: End it with a bang. That is your roof of the building.
Go out there and tell your stories.
Altoona Public Library
She grew up in a small town in Iowa, in a rural community. She is assistant director of her library, in a town of 17,000. THey are known as the “Entertainment Capital.”
They have a lot of programs for kids, and decided they need to do more for the adults. There wasn’t a lot of excitement for author talks.
In the last two years, they have had a staffing shift.
They did a survey and asked parents of the kids coming in. They surveyed people out and about, and people were receptive to give honest answers.
They found out that adults wanted to have fun, to have a place to socialize and not necessarily talk about a book or listen to a speaker. They saw how teens were having fun and wanted to experience it.
How do we justify fun? It’s ok to convince busy adults to have fun and enjoyable, because they will become lifelong learners in other ways.
But why after hours? They have the one space and so many kids and teens programs. They are the only free community building in their town, so they have a lot of non-profit groups who use the space. They didn’t want to push these groups out, but wanted to do other times. They decided to pursue Friday and Saturday nights. During after-hour programs, the front desk was not open, so they didn’t need anyone staffing the desk. They were able to better utilize their staff. Everyone likes the “behind the scenes” feel.
How to Get Started:
They had to look at their resources. What is the budget? They had about $1,000 a year for programming. They had to look at programs that didn’t involve a lot of money. They looked at potential community partners. They also wanted to find inspiration online and from other libraries.
What about the city code regulations? Could they serve alcohol? In the hand book, it said that staff couldn’t drink while being paid.
Are they allowed to have people after hours?
Staffing, Volunteers, Budgeting, Liability, Registration. These were things they had to consider.
Staffing: They have a rule that no one can be in the building by themselves. They also needed an emergency plan.
She handed our a liability release that they use for programs, which was recommended by their city lawyer.
Can you accept donations??
Are there other organnizations willing to donate?
Are you allowed to charge a fee?
Registration Required? They had to decide what the minimum and maxiumum numbers would be. If they don’t have a minimum number, they might have to cancel.
Required: Limited space, set-up takes a lot of time, limited seats, or canceled due to weather.
They use a calendar, LibCal, that is embedded on their website.
Where to adverstise: Everywhere they can. They use Facebook a lot and it works for them, They have digital displays in the library, but can also use their outdoor sign. They email the chamber and those emails are forwarded.
She showed us a planning worksheet. This helps if people have to fill in.
Things they have done:
Grownup Game Night: 5-8 pm, Registration required, served walking tacos. Had to be 18 to attend. Min of 5, Max of 30
Library Laser Tag: Local business brings in laser guns and obstacles. They did a program for adults and teens.
Robotics: Club provided sets and wanted a $100 donation.
Game Truck: Local business provided game trusk on library lawn. They had 6 gaming sessions. He gave them a discount to do three sessions.
The Do-It Yourself: They started looking at community trends. The trend was social painting. The closest to them was 20-25 minutes and $28-45. They had to pay $28 for this at the library, per person.
They came up with Splat Studio. THey bought the supplies (Canvases, paint, brushes, plates, table covering). They had registration and asked for a $5 fee. They had it from 6-8:30 pm.
Once they had money, they bought palettes, easels, better brushes, bulk paint, plastic covering.
Trend: Jewelry Making, offered an inexpensive class. They asked people to donate old jewelry and went to Goodwill and Consignment stores. They collected interesting pieces that could be re-made.
Very basic thing, and it’s 1.5 hours. They also ask for $5 or donate another pair of jewelry.
The Movin’ Out: They met at other locations and chose slower business times. They can advertise what is going on a lot more effectively. They did “Last Call Coloring” at a local pub. Adult coloring where people could draw/color and have a drink.
Reader’s Meet Up: Book club at a bar, with cheap appetziers. The library bought some apps and they talk about a book.
Numbers: 185 people to 543 people, over 2015-2017. Same average number, but people are happier. They are getting more action at the library.
Presented by: Steve in Moose Lake Public Library, Moose Lake, MN
A year ago he was starting to develop this session. Moose Lake is north of The Twin Cities. His community has an elderly population and they have done a lot to address this.
Barriers for seniors:
-Lack of internet access at home
-Digital Equipment: Smartphones are not meant for older people. Hard to use and flimsy.
- Inadequate marketing:
-Low awareness: They aren’t sure what the internet can do for them.
- Anxiety: They don’t want to break it.
Benefits of SCOPE technology:
4 Classes they do:
iPad and Smartpad Training: they have 4 iPads for use at the library. They go through the basics and what general settings are. How to add and remove an app. The cameras.
Technology Petting Zoo: They have a lot of devices that they turn on and set them up. It’s a 3-hour open house where people can play with the items and ask questions.
Basic Computer Classes: Every month is a class. Mobile devices, THe internet, Email, Digital Photography, Kindles, Google, Online shopping and security, Video Messaging, are just a few examples.
Classes are 90 minutes. They do limit space and ask people to register. He uses the first 45 minutes to talk, and then opens it up.
Smart Home Classes: He talks about smart devices like phones or tablets that use our voices, and how that relates to homes.
They have a tech room at the library. They use a large screen computer, a 3D printer and some tech toys.
He brought some stuff to demo:
Seniors should take the basic classes for the device they are using.
They need to understand that they won’t learn this overnight.
They should WANT to use these, not be forced.
They need to understand that some of these devices can be expensive.
He will have the seniors work on their device and show them how to do something.
Policy on hot spots?: $20 deposit, can borrow it for a week, unlimited data, constant holds on them. They shut it off on the 8th day.
Gavin J. Wolter
Billings Public Library is not a rural library, but leadership has to constantly evolve.
Take-Aways: Begin the process of articulating a leadership strategy
Begin the process of creating a narrative
Begin the process of identifying your own strengths and weaknesses to grow as a leader
A good leader will show their weaknesses. They have to be addressed, so you can make your strengths stronger.
He warned us that we are all unique. We have to own it, and we shouldn’t compare ourselves to anyone else.
Accountability and Expectations: This is about openness.
Have you asked your staff what their expectations for you are?
We need to start small and have a list of expectations with our stake holders.
Leadership = face of the organization/department
How we serve our staff indlences the level of accountability and expectations that you can demand.
It’s horrible when it happens, but it’s about how we deal with it.
It’s just a temporary detour.
Abject failure: catastrophic, unrecoverable, permanent loss
CVP failure: Common, version evolved, predicted, constructive, strategic
Sometimes with failure, we have to rewrite the narrative. We can learn and grown from it,
Initative and Creativity: How do you foster the creative mind? To do this, we have to be a cheerleader. We shouldn’t be “telling” our staff what to be.
We want to feed the drive.
We want to challenge new perspective.
We want to be part of the TEAM. This has to be bottom up and top bottom.
Remember that silence is golden.
Remember to build people up.
Do we have to be on the outside and looking in? Do we need to be a warden? No. Where did this come from? Sometimes we do more talking than listening.
We also have a tendency to tear down. Why?
TEAM - Together Everyone Achieves More
Narrative and Communication:
Does the staff know the narrative? We should all have the same information. Everyone should know, “these are our three goals, this is our mission, this is who were are,” etc.
Creating a Library Narrative:
Who are YOU as a leader?
What is your Identity of your community?
What are the needs of your community?
What is the expertise of your staff?
How do we understand our financials? This helps us with our public officials.
Who has input? Everyone !
Clear, complete and concise.
We have to know when not to communicate
We have to be available and not hide.
Solve problems, don’t be part of them. Our job is to be “the leader.”
Give examples whenever you are explaining something.
Understand each personality.
Create the environment. What have you done with the resources you have? Don’t lament. Focus on what we CAN do.
Rebecca Budinger-Mulhearn worked at B&N for 18 years. She is now the director at the Avon Public Library.
2) Also, encourage patrons to make “discoveries.”
GLADES organizes non-fiction into categories and within it, you honor Dewey’s chronology.
3) Have fun! Your patrons and staff will enjoy it.
They do face out as much as they can.
They have a set of shelves where they have staff picks.
She changed her teen section to being downstairs.
The Power of Display
-If you loved this...try this.
-Give new life to a current collection - she started encouraging staff to do spring displays.
- Location guides
-Atmosphere: create it!
Local History Anniversaries
Greater Rochester Teen and Children’s book festivals
Display challenges - whose staff picks are going out the most?
Props: use them but don’t overwhelm people
Member Library Liaison
Pioneer Library System
She was the director of a small library in New York. The first library she worked at was 800 square feet. Her library system has 4 counties and 42 public libraries. Her first library was the Cohocton Public Library, which was very small.
Small Spaces Survival Tips:
2) Lighten it up
Windows (remove stuff from them, like shelves). Let the light come in.
3) Rooms with multiple uses.
Use tables with wheels for easy switches. Wheels are the key. Things that you can move in and out easily. Movable furniture with handles are helpful.
How do you make your space more usable?
Programs in a Small Space
Where do you bring library programs and services?
Do you make use of any unusual or clever places in your library?
Collections in a small space:
What things in your collection don’t get much use anymore?
Some libraries don’t use their bottom shelves or top shelves at all.
When decluttering, use the one touch rule. When something comes in, touch it once. Then file, recycle, etc.
Do program prep at the circ desk...great, free advertising.
Presented by Sam Helmick
Burlington Public Library in Southeast IA
Guideposts from start to finish
Includes a budget and audience
Title/location/purpose/where to go/who are my promoters
Something that all staff can access
6 weeks out, she has a checklist timetable
1 month out, another checklist (consider Facebook ad, consider PSA for local radio, consider adding text to check out receipts, submit things to the chamber, put up signage)
She talked about the importance of media thumbnails, beause they are your vision.
She shared a checklist and how she adds notes. She uses her office wall for the next 6 months of marketing events.
Why we curate?
Hashtags are the search terms of this generation.
Third party applications:
Tracking: FB pages and messenger allow marketers to respond to campaigns
Group Work: Google docs, evernhote and canva allow teams to work together
Research: FB events and Twitter Periscope can help your community keep up to date
Scheduling: Publish is a simple app to schedule Instagram and Twitter posts from your device.
With scheduling, be mindful of things coming up.
This is marketing the marketing. Think of library staff, board and friends.
Influential voices/reciprocity. When emojis came out on Facebook, they made bookmarks and encouraged people to place them in books.
Her best interaction on FB are posts that ask questions and tells stories.
She posts book displays and has conversations about it. “We Didn’t Start the Fire” was a great collection and made for some fun FB posts.
Brings meaning to both parties. Share and seek shares. Do tagging. It’s not just about pushing content, pushing content, pushing content.
We also have the ability to market through collaboration and instruction. She became known as the “Twitter guru” in southeast Iowa because she a) had a Twitter account. That’s it. (laughter)
Community players were coming at her asking how to use a lot of tools.
The whole idea is finding the perfect note. She does a “social media audit.” Create content and then, do the thing.
What is an audit?
Brand narrative: Library Mission Statement, 3 words/concepts/present in all social marketing
What feeling do you want your patrons to take away with them?
Social Media Audit: Platforms, times and days
Content and interactions
Calls to Action - go to this link, tell us what you’re reading, etc.
Social media audits should be done anytime you start a new account for your library.
Do you need the account in the first place? What platforms could we use to showcase our materials?
With contests, announce the winner. Showcase them.
Brand specific font
Social messaging, combating fake news, authentic content (aurasma is a free app), augmented reality, chatbox
General news for the Nicolet Federated Library System.