First tip: have a timer or clock somewhere.
Glossophobia: Fear of public speaking. 75% of people suffer from it. It’s also categorized as a social fear. We fear how people see us.
Simon Sinnick TED Talk: Recommended to watch.
“There are two kinds of speakers. Those that are nervous, and those that are liars.” Mark Twain
Speech Structure Building: Florian Mueck
Opening: Concrete foundation...you have 30 seconds to reel in your audience. Do not waste it!
Go in with something that is not expected.
Use metaphors: Make your audience as emotionally-involved as possible.
Your reading voice is different than your speaking voice.
What’s Your Story?: Our audience loves stories. Tell them.
Use quotes: Tap into someone’s credibility. Match your theme.
2) Keep your Audience Attention:
Eye Contact: Do a figure 8 to keep your audience active.
Voice: Do not be monotone. Variation and projection is key.
The art of body language: Keep your body moving, keep your hands visible the whole time.
What you do with your body during your presentation dictates how your brain feels.
Never turn your back.
Types of Visual Aids:
Images, full screen, no reading slides. We are always networking. If you show statistics, know why you are sharing them.
Make it Unforgettable: Do not let them forget.
Tap into some humor.
Have a good closing: End it with a bang. That is your roof of the building.
Go out there and tell your stories.
Altoona Public Library
She grew up in a small town in Iowa, in a rural community. She is assistant director of her library, in a town of 17,000. THey are known as the “Entertainment Capital.”
They have a lot of programs for kids, and decided they need to do more for the adults. There wasn’t a lot of excitement for author talks.
In the last two years, they have had a staffing shift.
They did a survey and asked parents of the kids coming in. They surveyed people out and about, and people were receptive to give honest answers.
They found out that adults wanted to have fun, to have a place to socialize and not necessarily talk about a book or listen to a speaker. They saw how teens were having fun and wanted to experience it.
How do we justify fun? It’s ok to convince busy adults to have fun and enjoyable, because they will become lifelong learners in other ways.
But why after hours? They have the one space and so many kids and teens programs. They are the only free community building in their town, so they have a lot of non-profit groups who use the space. They didn’t want to push these groups out, but wanted to do other times. They decided to pursue Friday and Saturday nights. During after-hour programs, the front desk was not open, so they didn’t need anyone staffing the desk. They were able to better utilize their staff. Everyone likes the “behind the scenes” feel.
How to Get Started:
They had to look at their resources. What is the budget? They had about $1,000 a year for programming. They had to look at programs that didn’t involve a lot of money. They looked at potential community partners. They also wanted to find inspiration online and from other libraries.
What about the city code regulations? Could they serve alcohol? In the hand book, it said that staff couldn’t drink while being paid.
Are they allowed to have people after hours?
Staffing, Volunteers, Budgeting, Liability, Registration. These were things they had to consider.
Staffing: They have a rule that no one can be in the building by themselves. They also needed an emergency plan.
She handed our a liability release that they use for programs, which was recommended by their city lawyer.
Can you accept donations??
Are there other organnizations willing to donate?
Are you allowed to charge a fee?
Registration Required? They had to decide what the minimum and maxiumum numbers would be. If they don’t have a minimum number, they might have to cancel.
Required: Limited space, set-up takes a lot of time, limited seats, or canceled due to weather.
They use a calendar, LibCal, that is embedded on their website.
Where to adverstise: Everywhere they can. They use Facebook a lot and it works for them, They have digital displays in the library, but can also use their outdoor sign. They email the chamber and those emails are forwarded.
She showed us a planning worksheet. This helps if people have to fill in.
Things they have done:
Grownup Game Night: 5-8 pm, Registration required, served walking tacos. Had to be 18 to attend. Min of 5, Max of 30
Library Laser Tag: Local business brings in laser guns and obstacles. They did a program for adults and teens.
Robotics: Club provided sets and wanted a $100 donation.
Game Truck: Local business provided game trusk on library lawn. They had 6 gaming sessions. He gave them a discount to do three sessions.
The Do-It Yourself: They started looking at community trends. The trend was social painting. The closest to them was 20-25 minutes and $28-45. They had to pay $28 for this at the library, per person.
They came up with Splat Studio. THey bought the supplies (Canvases, paint, brushes, plates, table covering). They had registration and asked for a $5 fee. They had it from 6-8:30 pm.
Once they had money, they bought palettes, easels, better brushes, bulk paint, plastic covering.
Trend: Jewelry Making, offered an inexpensive class. They asked people to donate old jewelry and went to Goodwill and Consignment stores. They collected interesting pieces that could be re-made.
Very basic thing, and it’s 1.5 hours. They also ask for $5 or donate another pair of jewelry.
The Movin’ Out: They met at other locations and chose slower business times. They can advertise what is going on a lot more effectively. They did “Last Call Coloring” at a local pub. Adult coloring where people could draw/color and have a drink.
Reader’s Meet Up: Book club at a bar, with cheap appetziers. The library bought some apps and they talk about a book.
Numbers: 185 people to 543 people, over 2015-2017. Same average number, but people are happier. They are getting more action at the library.
Presented by: Steve in Moose Lake Public Library, Moose Lake, MN
A year ago he was starting to develop this session. Moose Lake is north of The Twin Cities. His community has an elderly population and they have done a lot to address this.
Barriers for seniors:
-Lack of internet access at home
-Digital Equipment: Smartphones are not meant for older people. Hard to use and flimsy.
- Inadequate marketing:
-Low awareness: They aren’t sure what the internet can do for them.
- Anxiety: They don’t want to break it.
Benefits of SCOPE technology:
4 Classes they do:
iPad and Smartpad Training: they have 4 iPads for use at the library. They go through the basics and what general settings are. How to add and remove an app. The cameras.
Technology Petting Zoo: They have a lot of devices that they turn on and set them up. It’s a 3-hour open house where people can play with the items and ask questions.
Basic Computer Classes: Every month is a class. Mobile devices, THe internet, Email, Digital Photography, Kindles, Google, Online shopping and security, Video Messaging, are just a few examples.
Classes are 90 minutes. They do limit space and ask people to register. He uses the first 45 minutes to talk, and then opens it up.
Smart Home Classes: He talks about smart devices like phones or tablets that use our voices, and how that relates to homes.
They have a tech room at the library. They use a large screen computer, a 3D printer and some tech toys.
He brought some stuff to demo:
Seniors should take the basic classes for the device they are using.
They need to understand that they won’t learn this overnight.
They should WANT to use these, not be forced.
They need to understand that some of these devices can be expensive.
He will have the seniors work on their device and show them how to do something.
Policy on hot spots?: $20 deposit, can borrow it for a week, unlimited data, constant holds on them. They shut it off on the 8th day.
Gavin J. Wolter
Billings Public Library is not a rural library, but leadership has to constantly evolve.
Take-Aways: Begin the process of articulating a leadership strategy
Begin the process of creating a narrative
Begin the process of identifying your own strengths and weaknesses to grow as a leader
A good leader will show their weaknesses. They have to be addressed, so you can make your strengths stronger.
He warned us that we are all unique. We have to own it, and we shouldn’t compare ourselves to anyone else.
Accountability and Expectations: This is about openness.
Have you asked your staff what their expectations for you are?
We need to start small and have a list of expectations with our stake holders.
Leadership = face of the organization/department
How we serve our staff indlences the level of accountability and expectations that you can demand.
It’s horrible when it happens, but it’s about how we deal with it.
It’s just a temporary detour.
Abject failure: catastrophic, unrecoverable, permanent loss
CVP failure: Common, version evolved, predicted, constructive, strategic
Sometimes with failure, we have to rewrite the narrative. We can learn and grown from it,
Initative and Creativity: How do you foster the creative mind? To do this, we have to be a cheerleader. We shouldn’t be “telling” our staff what to be.
We want to feed the drive.
We want to challenge new perspective.
We want to be part of the TEAM. This has to be bottom up and top bottom.
Remember that silence is golden.
Remember to build people up.
Do we have to be on the outside and looking in? Do we need to be a warden? No. Where did this come from? Sometimes we do more talking than listening.
We also have a tendency to tear down. Why?
TEAM - Together Everyone Achieves More
Narrative and Communication:
Does the staff know the narrative? We should all have the same information. Everyone should know, “these are our three goals, this is our mission, this is who were are,” etc.
Creating a Library Narrative:
Who are YOU as a leader?
What is your Identity of your community?
What are the needs of your community?
What is the expertise of your staff?
How do we understand our financials? This helps us with our public officials.
Who has input? Everyone !
Clear, complete and concise.
We have to know when not to communicate
We have to be available and not hide.
Solve problems, don’t be part of them. Our job is to be “the leader.”
Give examples whenever you are explaining something.
Understand each personality.
Create the environment. What have you done with the resources you have? Don’t lament. Focus on what we CAN do.
Rebecca Budinger-Mulhearn worked at B&N for 18 years. She is now the director at the Avon Public Library.
2) Also, encourage patrons to make “discoveries.”
GLADES organizes non-fiction into categories and within it, you honor Dewey’s chronology.
3) Have fun! Your patrons and staff will enjoy it.
They do face out as much as they can.
They have a set of shelves where they have staff picks.
She changed her teen section to being downstairs.
The Power of Display
-If you loved this...try this.
-Give new life to a current collection - she started encouraging staff to do spring displays.
- Location guides
-Atmosphere: create it!
Local History Anniversaries
Greater Rochester Teen and Children’s book festivals
Display challenges - whose staff picks are going out the most?
Props: use them but don’t overwhelm people
Member Library Liaison
Pioneer Library System
She was the director of a small library in New York. The first library she worked at was 800 square feet. Her library system has 4 counties and 42 public libraries. Her first library was the Cohocton Public Library, which was very small.
Small Spaces Survival Tips:
2) Lighten it up
Windows (remove stuff from them, like shelves). Let the light come in.
3) Rooms with multiple uses.
Use tables with wheels for easy switches. Wheels are the key. Things that you can move in and out easily. Movable furniture with handles are helpful.
How do you make your space more usable?
Programs in a Small Space
Where do you bring library programs and services?
Do you make use of any unusual or clever places in your library?
Collections in a small space:
What things in your collection don’t get much use anymore?
Some libraries don’t use their bottom shelves or top shelves at all.
When decluttering, use the one touch rule. When something comes in, touch it once. Then file, recycle, etc.
Do program prep at the circ desk...great, free advertising.
Presented by Sam Helmick
Burlington Public Library in Southeast IA
Guideposts from start to finish
Includes a budget and audience
Title/location/purpose/where to go/who are my promoters
Something that all staff can access
6 weeks out, she has a checklist timetable
1 month out, another checklist (consider Facebook ad, consider PSA for local radio, consider adding text to check out receipts, submit things to the chamber, put up signage)
She talked about the importance of media thumbnails, beause they are your vision.
She shared a checklist and how she adds notes. She uses her office wall for the next 6 months of marketing events.
Why we curate?
Hashtags are the search terms of this generation.
Third party applications:
Tracking: FB pages and messenger allow marketers to respond to campaigns
Group Work: Google docs, evernhote and canva allow teams to work together
Research: FB events and Twitter Periscope can help your community keep up to date
Scheduling: Publish is a simple app to schedule Instagram and Twitter posts from your device.
With scheduling, be mindful of things coming up.
This is marketing the marketing. Think of library staff, board and friends.
Influential voices/reciprocity. When emojis came out on Facebook, they made bookmarks and encouraged people to place them in books.
Her best interaction on FB are posts that ask questions and tells stories.
She posts book displays and has conversations about it. “We Didn’t Start the Fire” was a great collection and made for some fun FB posts.
Brings meaning to both parties. Share and seek shares. Do tagging. It’s not just about pushing content, pushing content, pushing content.
We also have the ability to market through collaboration and instruction. She became known as the “Twitter guru” in southeast Iowa because she a) had a Twitter account. That’s it. (laughter)
Community players were coming at her asking how to use a lot of tools.
The whole idea is finding the perfect note. She does a “social media audit.” Create content and then, do the thing.
What is an audit?
Brand narrative: Library Mission Statement, 3 words/concepts/present in all social marketing
What feeling do you want your patrons to take away with them?
Social Media Audit: Platforms, times and days
Content and interactions
Calls to Action - go to this link, tell us what you’re reading, etc.
Social media audits should be done anytime you start a new account for your library.
Do you need the account in the first place? What platforms could we use to showcase our materials?
With contests, announce the winner. Showcase them.
Brand specific font
Social messaging, combating fake news, authentic content (aurasma is a free app), augmented reality, chatbox
Register 2 weeks before your class starts to receive the automatic early bird discount!
Summer 2017 Online Courses
Basics of Cataloging (almost full!)
June 5 - July 28
Creating a Marketing Plan for Your
June 5 - July 9
Introduction to Records Management
June 19 - August 11
NEW! Database Design Fundamentals
June 26 - August 4
NEW! Grant Writing for Librarians (almost full!)
June 26 - August 4
Graphic Design for the Non-Designer (almost full!)
July 10 - August 4
WordPress for Libraries
July 17 - August 25
July 17 - August 25
NEW! Homeless Library Patrons
July 17 - August 25
Coding Together, Learning Together (almost full!)
July 31-August 25
Questions? Contact Anna Palmer (email@example.com) or Meredith Lowe (firstname.lastname@example.org)
There were three people on this panel. Kathleen, Selma and Dale. Kathleen asked about who is already a supervisor, and most of the room raised hands.
Dale started speaking. Selma also introduced herself, and she supervises quite a few folks. Kathleen does HR for the Burlington County Library System.
Dale read the first scenario:
A staff member is habitually late but never takes his breaks. The library is getting more work out of him by doing this. Other staff members are complaining. What do you do?
Selma: She tries to be flexible with staff. If she is taken advantage of, she sets a hard line. For her, the public comes first. Does the person have a morning desk shift? Her strategy is to talk to the person and find out what is going on. If it is a desk shift, that really isn't negotiable. If the person has to drop off kids, that is tough, but still take in consideration for other people on the team. They would problem solve as a team. Someone might want a desk shift if they are up early. An employee once was chronically late, but this person kept pushing her. And disciplinary action can happen.
Also, look at your work policy.
Kathleen: She agrees. Talk to the employee. Make sure you are both on the same page. We can't assume people know. Talk to the person and see if a different start time could happen. Give them 3 months. This makes sure there is a goal set. Put the first conversation in writing.
Lateness is tough. If you have to constantly have a conversation, it's time to counsel and possibly reprimand. Some people might not think 9 am at the desk means "on the dot." But customers come to the library "on the dot."
Someone asked, what if someone shows up to the desk late and makes someone else late? Kathleen reiterated still talking to the person. You have to be firm and say "it's not negotiable" especially if you can't move the person to another shift. Selma agrees with this, as it negatively impacts another member of the team.
Instead of saying, "I have been told," say "I have observed."
Your employee has a daughter who plays soccer. This employee frequently asks other staff to cover her evening shifts. Other staff have, but are they getting fed up?
Kathleen: This employee is getting stuff covered, so that is fine. If we allow people to switch, there shouldn't be a problem.
Selma: She would observe people, but can you tell if they are bothered? She might privately take the person aside who is taking the shifts. If necessary, she will intervene. Do you try to problem solve? There should be a balance.
One of the librarians does not agree with the weeding policy. She checks out stuff to herself that otherwise would be discarded. Confronted, and says she is doing good.
Selma: She asks about policies during interviews. If something is passed that you don't like, how do you handle it? Directors are hired to make policies, and they have to be enforced even if you don't agree. Just because it's your opinion, doesn't mean it's ok to not be on board.
Kathleen: That person is being insubordinate. She has worked for three library systems. She was told that there is the right way, the wrong way and the library way. The library way will have 25 extra steps. We always try to find a solution to make everyone happy. No director sits in an office and says, "I'm going to weed these or I'm going to do this." Every decision comes with careful thinking. Insubordination is a choice, where you know you should've done something one way, and you CHOSE to do it another. That has a higher price.
A member of the public has taken a liking to a librarian and has engaged in a lot of chit chat. Staff are complaining that the librarian is spending too much time socializing.
Kathleen: You need to say to the person, is this bothering you? It's a hard call when it's a member of the public, and sometimes the member needs to be addressed. This is hard because we are "captured audiences." Librarians aren't leaving the library. Be conscience of young people or teens to work in your library, because they might not be able to address a member.
Selma: This could be sexual harassment, and that should be addressed. If the staff member is not comfortable, the member needs to know that the behavior won't be tolerated. You need to protect your employees. Employees also need to be available for other people to ask them questions, so one patron shouldn't be taking all of their time.
A good offense is your best defense. We want all staff to feel part of this service, and paraprofessionals rarely get training in this service.
Reader’s Advisory is a conversation. We suggest and don’t recommend. It’s not about our list, but their needs.
We always should sugget more than one title.
It’s a judgment-free zone. We need to keep our opinions to ourselves. There is no right answer, because this isn’t reference.
Questions to Get You Started:
Tell me about the a book you enjoyed
Tell me about a book you hated
Who are your favorite atuhors?
What kind of book are you in the mood for? Do you like books with ___or do you prefer ___?
Tell me about a TV show or movide you enjoyed…
You also need to consider: Pacing, Mood, Genre, Format
Also important is to know what you know...and what you don’t know, too! One woman talked about how she didn’t read romance, but her co-worker did. It’s important to know who knows what on your staff. We love reading, so it's important to find out who knows what they know.
How to Read a Book in 5 Minutes: (great for front desk staff)
Jacket Blurbs (who wrote these? This can tell you about quality)
Font Size (how much white space? Is it physically readable?)
Read a few pages (read the first chapter if you can)
Identify appeal characteristics (does it capture your audience? Fast paced or leisurely paced?)
Writing style (is it lush or with short sentences?)
How to Listen to a Book in 5 Minutes?:
Length (some are over 20 hours)
Listen to a few tracks
Identify appeal characteristics
Extras: Sound affects? Music?
@ Your Fingertips:
- Printable tips of popular authors at the front desk
- Also Writing As (AKA)
- Best bets or Top 5 Go-To Books
- Using the Catalog to Your Advantage (make sure your staff know what is not obvious, including the nuances of your OPAC)
Websites and Resources for Training: (easy to Google)
Based on the Book
Juvenile Sequels and Series (great for kids/teens who don't want to wait)
Booklist Online (archives its book reviews by author and title)
Lit Lovers (great for book group members and they can get discussion guides)
Fiction-L Booklists (very specific, look by setting, character, etc. Worth subscribing!)
Which Book (website where you can use sliders for appeal factors. Slow or fast-paced, etc. Gives an ideas of fun books to read. Very fun!)
Books that were popular a few years ago, might not be. It's difficult, but keep notes of things you are seeing. Journals, social media, other staff, and book recommendation databases (NoveList) are great resources.
Pen and Paper (old fashion, but still popular
Start a Blog
General news for the Nicolet Federated Library System.