NFLS welcomes Lori Baumgart as its new Marketing, Communications and Continuing Education Specialist.
Lori earned her BA in Marketing from Lakeland College and, being an avid lifelong learner, continues to enhance her marketing and communications skills. She has many years of experience in the business community and is looking forward to getting to know the library community.
Lori lives with her family in the Fox Valley area where she is an active volunteer. A long time library patron, we welcome Lori to the other side of the desk and are anxious to get her started serving the NFLS public libraries. Today is her first day!
Lori can be reached at email@example.com or 920-448-4413.
Rebecca Budinger-Mulhearn worked at B&N for 18 years. She is now the director at the Avon Public Library.
2) Also, encourage patrons to make “discoveries.”
GLADES organizes non-fiction into categories and within it, you honor Dewey’s chronology.
3) Have fun! Your patrons and staff will enjoy it.
They do face out as much as they can.
They have a set of shelves where they have staff picks.
She changed her teen section to being downstairs.
The Power of Display
-If you loved this...try this.
-Give new life to a current collection - she started encouraging staff to do spring displays.
- Location guides
-Atmosphere: create it!
Local History Anniversaries
Greater Rochester Teen and Children’s book festivals
Display challenges - whose staff picks are going out the most?
Props: use them but don’t overwhelm people
Presented by Sam Helmick
Burlington Public Library in Southeast IA
Guideposts from start to finish
Includes a budget and audience
Title/location/purpose/where to go/who are my promoters
Something that all staff can access
6 weeks out, she has a checklist timetable
1 month out, another checklist (consider Facebook ad, consider PSA for local radio, consider adding text to check out receipts, submit things to the chamber, put up signage)
She talked about the importance of media thumbnails, beause they are your vision.
She shared a checklist and how she adds notes. She uses her office wall for the next 6 months of marketing events.
Why we curate?
Hashtags are the search terms of this generation.
Third party applications:
Tracking: FB pages and messenger allow marketers to respond to campaigns
Group Work: Google docs, evernhote and canva allow teams to work together
Research: FB events and Twitter Periscope can help your community keep up to date
Scheduling: Publish is a simple app to schedule Instagram and Twitter posts from your device.
With scheduling, be mindful of things coming up.
This is marketing the marketing. Think of library staff, board and friends.
Influential voices/reciprocity. When emojis came out on Facebook, they made bookmarks and encouraged people to place them in books.
Her best interaction on FB are posts that ask questions and tells stories.
She posts book displays and has conversations about it. “We Didn’t Start the Fire” was a great collection and made for some fun FB posts.
Brings meaning to both parties. Share and seek shares. Do tagging. It’s not just about pushing content, pushing content, pushing content.
We also have the ability to market through collaboration and instruction. She became known as the “Twitter guru” in southeast Iowa because she a) had a Twitter account. That’s it. (laughter)
Community players were coming at her asking how to use a lot of tools.
The whole idea is finding the perfect note. She does a “social media audit.” Create content and then, do the thing.
What is an audit?
Brand narrative: Library Mission Statement, 3 words/concepts/present in all social marketing
What feeling do you want your patrons to take away with them?
Social Media Audit: Platforms, times and days
Content and interactions
Calls to Action - go to this link, tell us what you’re reading, etc.
Social media audits should be done anytime you start a new account for your library.
Do you need the account in the first place? What platforms could we use to showcase our materials?
With contests, announce the winner. Showcase them.
Brand specific font
Social messaging, combating fake news, authentic content (aurasma is a free app), augmented reality, chatbox
General news for the Nicolet Federated Library System.