Library Marketing Resources
Library Marketing Plan Template
Based on Kathy Dempsey’s “Cycle of True Marketing,” a state-wide Wisconsin public library system marketing cohort has drafted a marketing plan template that any library of any size can model and adapt. The template includes:
OverDrive's Resource Center
OverDrive's Resource Center is designed to help us (libraries) increase circulation, find new users, and make the most of our investment in our digital collection. Here you will find tools and assistance for:
Photographs can be a great way to market your library and its programs throughout the community. However, be sure you have the proper permission from your "subjects" before taking their photo. Following are some resources to which you can go for forms and more information:
The WebJunction Course Catalog is where library workers and volunteers can find free library-specific courses and webinar recordings - including Advocacy, Marketing and Social Media categories. Through the generous support of OCLC and many state library agencies across the US, WebJunction provides timely and relevant learning content for you to access anytime, from anywhere.
Learn more at https://learn.webjunction.org.
Sample Press Kits
The ALA (American Library Association) website has a variety of press kits for national library initiatives, such as Library Card Sign-up Month, Teen Read Week and Banned Books Week. Press kits include photos, press releases, PSAs and more.
Press releases released by ALA can be found here.
Marketing Tips & Tools
Low/No-Cost Online Design Tools
Low/No-Cost Stock Photo Options
Inexpensive Graphic Design
Working with Data