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Library marketing resources


Go to your desired topic:
  • ​​​​Library Marketing Plan template
  • Overdrive resource center​
  • ​​Library photography
  • ​​ALA press kits
  • Marketing tips & tools
  • Website tips & Weebly tutorials
Picture
Get the InfoSoup App Marketing Toolkit
Tailored communication tools for librarians helping local job seekers
​Get the Workforce Development marketing toolkit

 

Library Marketing Plan template

Based on Kathy Dempsey’s “Cycle of True Marketing,” a state-wide Wisconsin public library system marketing cohort has drafted a marketing plan template that any library of any size can model and adapt. The template includes:
  • A customizable marketing framework that can be adapted to suit a library’s unique needs and community
  • A sample marketing plan, budget, and calendar guides
  • Links to resources that expand on the information presented
Access the Marketing Plan template here
Introductory webinar
For immediate questions, contact:
Jamie Matczak, WVLS, jmatczak@wvls.org, (920) 455-0668
Mark Ibach, SCLS, mibach@scls.info, (608) 246-5612
Chad Glamann, OWLS, cglamann@owlsweb.org, (920) 832-4607
Lori Baumgart, NFLS, lbaumgart@nflsoffice.org, (920) 448-4413

 

Overdrive Resource Center

OverDrive's Resource Center is designed to help libraries increase circulation, find new users, and make the most of their investment in their digital collection. Here you will find tools and assistance for:
  • Marketing & Outreach: Get the word out about our OverDrive collection with free print and digital assets, communication templates, and programming & event ideas, including:
    • ​DOWNLOAD suggested social media posts to promote OverDrive 
  • ​View recommended Collection Development lists created by OverDrive's Collection Development Librarians to help find the best titles for our digital collection based on reviews, media coverage and more.
  • Learn about apps, features, and service enhancements to maximize our digital collection and reach more users.
​​We can also stay updated with what’s new in OverDrive's blog and subscribe to receive email updates.​

 

​Library photography

Photo release forms

Photographs can be a great way to market your library and its programs throughout the community. However, be sure you have the proper permission from your "subjects" before taking their photo. Following are some resources to which you can go for forms and more information:
  • Sample Library Photo Release Form
  • Sample Child Photo Release Form
  • Libraries and Photos of Patrons (American Library Association)
    •  A Communications Handbook for Libraries
    • Sample Photo Release Forms

Photo tips

Digital Byte: Tips for Taking Better Photos: Watch this 8-minute video to learn about 13 tips for taking better photos (especially with a smart phone). Presented by Jamie Matczak, Wisconsin Valley Library Service.

 

ALA press kits

The ALA (American Library Association) website has a variety of press kits for national library initiatives, such as Library Card Sign-up Month, Teen Read Week and Banned Books Week. Press kits include photos, press releases, PSAs and more. 

 

Marketing tips & tools

  • Advocacy tools
    • Cares Funds Advocacy Materials
  • ​Free closed captioning software
    • Amara
      • ​​View tutorial
  • Low/no-cost online design tools 
    • Canva (it's free for non-profits!)
    • Google Drawings
    • Lucidpress
    • Piktochart
    • Postermywall
    • Zazzle
  • ​Low/no-cost email marketing software 
    • MailChimp
  • Making the Web Accessible (World Wide Web Consortium [W3C] Web Accessibility Initiative [WAI])
​​​
  • Low/no-cost stock photo options
    • ​​Free Images
    • ​Pexels
    • Unsplash
  • ​Inexpensive graphic design
    • DesignCrowd
    • Elance
    • fiverr
    • ​GIMP (GNU Image Manipulation Program)
    • Inkscape
    • ​logoglo
  • Photography tips
    • ​Event Photography Tips
  • Working with data
    • Datacamp 
    • Datamonkey
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Nicolet Federated Library System
1595 Allouez Avenue, Suite 4, Green Bay, WI 54311
Email: nic@nflsoffice.org
​Phone: 920-448-4410
​Fax: 920-448-4420
Staff Hours: Weekdays, 8:00 a.m. - 4:30 p.m.
Visitor Hours: By Appointment Only
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© Nicolet Federated Library System
  • Libraries
  • Online Resources
    • Library Catalogs
      • InfoSoup Library Catalog
        • InfoSoup App
      • Brown County Library Catalog
    • Digital Libraries
      • Wisconsin's Digital Library
      • Wisconsin's Online Library: BadgerLink
        • Resource guide for public libraries
    • Wisconsin State Documents
      • Wisconsin Digital Archives
      • Wisconsin Legislative Reference Bureau Digital Collections
      • Wisconsin State Government Web Archives
    • Beanstack library reading challenges
  • Library Services
  • Trustees
  • About
  • Blog
  • Translation