Library Marketing Resources
Libraries Step Up Library Advocacy Toolkit
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Check out the Libraries Step Up Toolkit for:
Below is the Libraries Step Up logo in three different formats for your use:
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InfoSoup Marketing Toolkit
The InfoSoup Marketing Toolkit is your one-stop shop for InfoSoup marketing materials. Here you’ll find bookmarks, posters, flyers, Web banners, videos, and other resources to help promote the new look and features of InfoSoup. Make sure to check back frequently for updated and new materials.
Library Marketing Plan Template
Based on Kathy Dempsey’s “Cycle of True Marketing,” a state-wide Wisconsin public library system marketing cohort has drafted a marketing plan template that any library of any size can model and adapt. The template includes:
- A customizable marketing framework that can be adapted to suit a library’s unique needs and community
- A sample marketing plan, budget, and calendar guides
- Links to resources that expand on the information presented
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For immediate questions, contact:
Jamie Matczak, WVLS, jmatczak@wvls.org, (920) 455-0668 Mark Ibach, SCLS, mibach@scls.info, (608) 246-5612 Chad Glamann, OWLS, cglamann@owlsweb.org, (920) 832-4607 Lori Baumgart, NFLS, lbaumgart@nflsoffice.org, (920) 710-6010 Vertical Divider
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Introductory Webinar
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Overdrive Resource Center
OverDrive's Resource Center is designed to help us (libraries) increase circulation, find new users, and make the most of our investment in our digital collection. Here you will find tools and assistance for:
- Marketing & Outreach: Get the word out about our OverDrive collection with free print and digital assets, communication templates, and programming & event ideas, including:
- Suggested social media posts to promote OverDrive > > DOWNLOAD
- Collection Development: View recommended lists created by OverDrive's Collection Development Librarians to help find the best titles for our digital collection based on reviews, media coverage and more.
- Apps & Features: Learn about apps, features, and service enhancements to maximize our digital collection and reach more users.
Library Photography
Photographs can be a great way to market your library and its programs throughout the community. However, be sure you have the proper permission from your "subjects" before taking their photo. Following are some resources to which you can go for forms and more information:
Sample Press Kits
The ALA (American Library Association) website has a variety of press kits for national library initiatives, such as Library Card Sign-up Month, Teen Read Week and Banned Books Week. Press kits include photos, press releases, PSAs and more.
Press releases released by ALA can be found here.
Press releases released by ALA can be found here.
Marketing Tips & Tools
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Advocacy ToolsFree Closed Captioning Software Low/No-Cost Online Design Tools
Low/No-Cost Stock Photo Options |
Inexpensive Graphic Design
Photo Tips Working with Data |
Weebly Tutorials
The Weebly Tutorials page is for NFLS member library staff's personal use. Many of these videos are of real-life examples of libraries' pages, which have been used as teaching moments. If you have a feature or topic you would like covered, please email Lori Baumgart.
