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Library Marketing Resources


Jump to Your Desired Topic:

  • Libraries Step Up Library Advocacy Tool Kit
  • InfoSoup Marketing Toolkit
  • Library Marketing Plan Template
  • Overdrive Resource Center
  • Library Photography
  • Sample Press Kits
  • Marketing Tips & Tools
  • Weebly Tutorials
 

Libraries Step Up Library Advocacy Toolkit

Check out the Libraries Step Up Toolkit for:
  • Postcard templates for patrons to send to their legislators*
  • Posters promoting above postcards
  • Social media graphics and suggested copy
  • and more!
*Printed postcards shipped to all NFLS Library branches January 19, 2021.
Below is the Libraries Step Up logo in three different formats for your use:​
  • Libraries Step Up Logo White No Background
  • Libraries Step Up Logo Black No Background
  • Libraries Step Up Logo .JPG

Libraries Step Up Marketing Toolkit

Download the â€‹Libraries Step Up Toolkit
Visit the Libraries Step Up / Advocacy page

 

InfoSoup Marketing Toolkit

Say hello to the new InfoSoup
The InfoSoup Marketing Toolkit is your one-stop shop for InfoSoup marketing materials. Here you’ll find bookmarks, posters, flyers, Web banners, videos, and other resources to help promote the new look and features of InfoSoup. Make sure to check back frequently for updated and new materials.
Click here to access the InfoSoup Marketing Toolkit

 

Library Marketing Plan Template

Based on Kathy Dempsey’s “Cycle of True Marketing,” a state-wide Wisconsin public library system marketing cohort has drafted a marketing plan template that any library of any size can model and adapt. The template includes:
  • A customizable marketing framework that can be adapted to suit a library’s unique needs and community
  • A sample marketing plan, budget, and calendar guides
  • Links to resources that expand on the information presented
Access the Marketing Plan Template Here
For immediate questions, contact:
Jamie Matczak, WVLS, jmatczak@wvls.org, (920) 455-0668
Mark Ibach, SCLS, mibach@scls.info, (608) 246-5612
Chad Glamann, OWLS, cglamann@owlsweb.org, (920) 832-4607
Lori Baumgart, NFLS, lbaumgart@nflsoffice.org, (920) 710-6010
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Introductory Webinar

 

Overdrive Resource Center

OverDrive's Resource Center is designed to help us (libraries) increase circulation, find new users, and make the most of our investment in our digital collection. Here you will find tools and assistance for:
  • Marketing & Outreach: Get the word out about our OverDrive collection with free print and digital assets, communication templates, and programming & event ideas, including:
    • ​Suggested social media posts to promote OverDrive  > > DOWNLOAD
  • ​Collection Development: View recommended lists created by OverDrive's Collection Development Librarians to help find the best titles for our digital collection based on reviews, media coverage and more.
  • Apps & Features: Learn about apps, features, and service enhancements to maximize our digital collection and reach more users.
​​We can also stay updated with what’s new in Overdrive's blog and subscribe to receive email updates.​

 
 

​Library Photography

Photographs can be a great way to market your library and its programs throughout the community. However, be sure you have the proper permission from your "subjects" before taking their photo. Following are some resources to which you can go for forms and more information:
  • Sample Library Photo Release Form
  • Sample Child Photo Release Form
  • Libraries and Photos of Patrons (American Library Association)
    •  A Communications Handbook for Libraries
    • Sample Photo Release Forms

 

Sample Press Kits

The ALA (American Library Association) website has a variety of press kits for national library initiatives, such as Library Card Sign-up Month, Teen Read Week and Banned Books Week. Press kits include photos, press releases, PSAs and more. 
​
Press releases released by ALA can be found here. ​

 

Marketing Tips & Tools

Advocacy Tools
  • Cares Funds Advocacy Materials
​Free Closed Captioning Software
  • Amara
    • ​​View tutorial
Low/No-Cost Online Design Tools 
  • Canva
  • Google Drawings
  • Lucidpress
  • Piktochart
  • Postermywall
  • Zazzle

Low/No-Cost Stock Photo Options
  • ​​Free Images
  • ​Pexels
  • Unsplash​

Inexpensive Graphic Design
  • DesignCrowd
  • Elance
  • fiverr
  • ​GIMP (GNU Image Manipulation Program)
  • Inkscape
  • ​logoglo

Photo Tips
  • ​Event Photography Tips

Working with Data
  • Datacamp 
  • Datamonkey

 

Weebly Tutorials

The Weebly Tutorials page is for NFLS member library staff's personal use. Many of these videos are of real-life examples of libraries' pages, which have been used as teaching moments. If you have a feature or topic you would like covered, please email Lori Baumgart.
NFLS homepage
Nicolet Federated Library System
1595 Allouez Avenue, Suite 4
Green Bay, WI 54311

Phone: 920-448-4410
​Fax: 920-448-4420
Staff Hours: Weekdays, 8:00 a.m. - 4:30 p.m.
Visitor Hours: By Appointment Only
Accessibility Statement
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  • Libraries
    • Advocacy
    • Curbside Pickup
    • Employment Opportunities
    • Fast Facts
  • Catalogs & Resources
    • Beanstack Library Reading Programs
    • Brown County Library Catalog
    • InfoSoup Library Catalog
    • OWLSnet
    • Wisconsin's Digital Library
    • Wisconsin's Online Library: BadgerLink
  • Library Services
  • Trustees
  • NEWIL
  • About Us
  • Blog