Library Marketing Resources

Library Marketing Plan Template

Based on Kathy Dempsey’s “Cycle of True Marketing,” a state-wide Wisconsin public library system marketing cohort has drafted a marketing plan template that any library of any size can model and adapt. The template includes:

A customizable marketing framework that can be adapted to suit a library’s unique needs and community
A sample marketing plan, budget, and calendar guides
Links to resources that expand on the information presented

Access the Marketing Plan Template Here

For immediate questions, contact:
Jamie Matczak, WVLS, jmatczak@wvls.org, (920) 455-0668
Mark Ibach, SCLS, mibach@scls.info, (608) 246-5612
Chad Glamann, OWLS, cglamann@owlsweb.org, (920) 832-4607
Lori Baumgart, NFLS, lbaumgart@nflsoffice.org, (920) 710-6010

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Introductory Webinar

OverDrive's Resource Center

OverDrive's Resource Center is designed to help us (libraries) increase circulation, find new users, and make the most of our investment in our digital collection. Here you will find tools and assistance for:

Marketing & Outreach: Get the word out about our OverDrive collection with free print and digital assets, communication templates, and programming & event ideas, including:
- Suggested social media posts to promote OverDrive > > DOWNLOAD
Staff Training: Fit learning into our busy schedule with access to on-demand training modules, downloadable PDFs, live webcasts, and tools to educate our staff and end users any time of day or night.
Collection Development: View recommended lists created by OverDrive's Collection Development Librarians to help find the best titles for our digital collection based on reviews, media coverage and more.
Apps & Features: Learn about apps, features, and service enhancements to maximize our digital collection and reach more users.

We can also stay updated with what’s new in Overdrive's blog and subscribe to receive email updates.

Library Photography

Photographs can be a great way to market your library and its programs throughout the community. However, be sure you have the proper permission from your "subjects" before taking their photo. Following are some resources to which you can go for forms and more information:

The WebJunction Course Catalog is where library workers and volunteers can find free library-specific courses and webinar recordings - including Advocacy, Marketing and Social Media categories. Through the generous support of OCLC and many state library agencies across the US, WebJunction provides timely and relevant learning content for you to access anytime, from anywhere.

Learn more at https://learn.webjunction.org.

Sample Press Kits

The ALA (American Library Association) website has a variety of press kits for national library initiatives, such as Library Card Sign-up Month, Teen Read Week and Banned Books Week. Press kits include photos, press releases, PSAs and more.

Press releases released by ALA can be found here.

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Get the latest marketing updates on the NFLS Blog!

Marketing Tips & Tools

Low/No-Cost Online Design Tools

Low/No-Cost Stock Photo Options

Inexpensive Graphic Design

Photo Tips

Event Photography Tips

Working with Data