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Library marketing resources


Go to your desired topic:
  • ​​​​Library Marketing Plan template
  • Overdrive resource center​
  • ​​Library photography
  • ​​Sample press kits
  • Marketing tips & tools
  • Website tips & Weebly tutorials
  • ​Workforce Development marketing toolkit

 

Library Marketing Plan template

Based on Kathy Dempsey’s “Cycle of True Marketing,” a state-wide Wisconsin public library system marketing cohort has drafted a marketing plan template that any library of any size can model and adapt. The template includes:
  • A customizable marketing framework that can be adapted to suit a library’s unique needs and community
  • A sample marketing plan, budget, and calendar guides
  • Links to resources that expand on the information presented
Access the Marketing Plan template here
For immediate questions, contact:
Jamie Matczak, WVLS, jmatczak@wvls.org, (920) 455-0668
Mark Ibach, SCLS, mibach@scls.info, (608) 246-5612
Chad Glamann, OWLS, cglamann@owlsweb.org, (920) 832-4607
Lori Baumgart, NFLS, lbaumgart@nflsoffice.org, (920) 448-4413
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Introductory webinar

 

Overdrive Resource Center

OverDrive's Resource Center is designed to help us (libraries) increase circulation, find new users, and make the most of our investment in our digital collection. Here you will find tools and assistance for:
  • Marketing & Outreach: Get the word out about our OverDrive collection with free print and digital assets, communication templates, and programming & event ideas, including:
    • ​Suggested social media posts to promote OverDrive  > > DOWNLOAD
  • ​Collection Development: View recommended lists created by OverDrive's Collection Development Librarians to help find the best titles for our digital collection based on reviews, media coverage and more.
  • Apps & Features: Learn about apps, features, and service enhancements to maximize our digital collection and reach more users.
​​We can also stay updated with what’s new in Overdrive's blog and subscribe to receive email updates.​

 

​Library photography

Photographs can be a great way to market your library and its programs throughout the community. However, be sure you have the proper permission from your "subjects" before taking their photo. Following are some resources to which you can go for forms and more information:
  • Sample Library Photo Release Form
  • Sample Child Photo Release Form
  • Libraries and Photos of Patrons (American Library Association)
    •  A Communications Handbook for Libraries
    • Sample Photo Release Forms

 

Sample press kits

The ALA (American Library Association) website has a variety of press kits for national library initiatives, such as Library Card Sign-up Month, Teen Read Week and Banned Books Week. Press kits include photos, press releases, PSAs and more. 
​
Press releases released by ALA can be found here. ​

 

Marketing tips & tools

  • Advocacy tools
    • Cares Funds Advocacy Materials
  • ​Free closed captioning software
    • Amara
      • ​​View tutorial
  • Low/no-cost online design tools 
    • Canva
    • Google Drawings
    • Lucidpress
    • Piktochart
    • Postermywall
    • Zazzle
  • ​Low/no-cost email marketing software 
    • MailChimp
  • Making the Web Accessible (World Wide Web Consortium [W3C] Web Accessibility Initiative [WAI])
​​​
  • Low/no-cost stock photo options
    • ​​Free Images
    • ​Pexels
    • Unsplash
  • ​Inexpensive graphic design
    • DesignCrowd
    • Elance
    • fiverr
    • ​GIMP (GNU Image Manipulation Program)
    • Inkscape
    • ​logoglo
  • Photography tips
    • ​Event Photography Tips
  • Working with data
    • Datacamp 
    • Datamonkey
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Nicolet Federated Library System
1595 Allouez Avenue, Suite 4, Green Bay, WI 54311
Email: nic@nflsoffice.org
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Phone:
 920-448-4410
​Fax: 920-448-4420
Staff Hours: Weekdays, 8:00 a.m. - 4:30 p.m.
Visitor Hours: By Appointment Only
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© Nicolet Federated Library System
  • Home
  • Libraries
    • Employment Opportunities
  • Online Resources
    • Beanstack Library Reading Challenges
    • Digital Libraries
      • Wisconsin's Digital Library
      • Wisconsin's Online Library: BadgerLink
        • BadgerLink Resource Guide for Public Libraries
    • Library Catalogs
      • InfoSoup Library Catalog
      • Brown County Library Catalog
    • Wisconsin State Documents
      • Wisconsin Digital Archives
      • Wisconsin Legislative Reference Bureau Digital Collections
      • Wisconsin State Government Web Archives
  • Library Services
    • Inclusive Services
    • Youth Services
  • Trustees
  • About
    • NFLS Staff
  • Blog