Library marketing resources
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#BuildLibraries toolkit
Every community deserves a fully-funded, modern library. The Build America’s Libraries Act would help us get there, with $5 billion for library construction and modernization in underserved communities. Please use the materials provided below to help urge our Senators to #BuildLibraries: bit.ly/BuildLibraries
#BuildLibraries video (downloadable) |
#BuildLibraries Facebook cover video (downloadable) |
Facebook post images & suggested copy
Every community deserves a fully-funded, modern library. The Build America’s Libraries Act would help us get there, with $5 billion for library construction and modernization in underserved communities! Urge your Senators to #BuildLibraries at http://bit.ly/BuildLibraries.
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Libraries across Wisconsin need funding for construction and modernization – this new legislation would provide $5 billion to #BuildLibraries nationwide! Join us and ask your Senators to co-sponsor: http://bit.ly/BuildLibraries
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It only takes two minutes to help us build better libraries, by contacting your representatives and senators and asking them to co-sponsor the Build America’s Libraries Act to secure future funding for the construction and renovation of libraries nationwide. Step up at http://bit.ly/BuildLibraries. #BuildLibraries
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Library access is a critical lifeline for so many - it’s time to expand that access. It’s time to #BuildLibraries! Urge your Senators to support $5 billion for library construction and modernization in underserved and low-income communities at http://bit.ly/BuildLibraries.
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Library infrastructure supports thriving communities every day, and this United for Infrastructure Week, we want you to share your community’s story with Congress. It’s time to #BuildLibraries! Step up at http://bit.ly/BuildLibraries.
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Facebook cover image & suggested copy
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Library infrastructure supports thriving communities every day, and this United for Infrastructure Week, we want you to share your community’s story with Congress. It’s time to #BuildLibraries! Step up at http://bit.ly/BuildLibraries.
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Library stories collection toolkit
Everyone has a story to tell - especially library patrons! Let's collect our patrons' stories by asking them to complete a short survey through your library's website, social media, and newsletters. Just follow these simple steps:
After your patron submits a survey, your library will receive it via email. All responses will also be held in a central database.
- Click the desired thumbnail below, then right-click the pop-up and click "save image as" to download a hi-resolution image (or email Lori Baumgart for customization).
- Upload the image to your website, Facebook page or newsletter.
- Add copy. Click here for a Word document containing suggested copy.
- Link image or copy to the survey at infosoup.info/share-your-story.
After your patron submits a survey, your library will receive it via email. All responses will also be held in a central database.
Facebook images
Everyone Has a Story FB Cover.png
Share Your Library Story Facebook Post.png
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Web banner/newsletter images
Everyone Has a Story Web 1.png
Everyone Has a Story Web 2.png
Everyone Has a Story Web 3.png
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Libraries Step Up library advocacy toolkit
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Check out the Libraries Step Up toolkit for:
Below is the Libraries Step Up logo in three different formats for your use:
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Library Marketing Plan template
Based on Kathy Dempsey’s “Cycle of True Marketing,” a state-wide Wisconsin public library system marketing cohort has drafted a marketing plan template that any library of any size can model and adapt. The template includes:
- A customizable marketing framework that can be adapted to suit a library’s unique needs and community
- A sample marketing plan, budget, and calendar guides
- Links to resources that expand on the information presented
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For immediate questions, contact:
Jamie Matczak, WVLS, jmatczak@wvls.org, (920) 455-0668 Mark Ibach, SCLS, mibach@scls.info, (608) 246-5612 Chad Glamann, OWLS, cglamann@owlsweb.org, (920) 832-4607 Lori Baumgart, NFLS, lbaumgart@nflsoffice.org, (920) 448-4413 Vertical Divider
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Introductory webinar
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Overdrive Resource Center
OverDrive's Resource Center is designed to help us (libraries) increase circulation, find new users, and make the most of our investment in our digital collection. Here you will find tools and assistance for:
- Marketing & Outreach: Get the word out about our OverDrive collection with free print and digital assets, communication templates, and programming & event ideas, including:
- Suggested social media posts to promote OverDrive > > DOWNLOAD
- Collection Development: View recommended lists created by OverDrive's Collection Development Librarians to help find the best titles for our digital collection based on reviews, media coverage and more.
- Apps & Features: Learn about apps, features, and service enhancements to maximize our digital collection and reach more users.
​Library photography
Photographs can be a great way to market your library and its programs throughout the community. However, be sure you have the proper permission from your "subjects" before taking their photo. Following are some resources to which you can go for forms and more information:
Sample press kits
The ALA (American Library Association) website has a variety of press kits for national library initiatives, such as Library Card Sign-up Month, Teen Read Week and Banned Books Week. Press kits include photos, press releases, PSAs and more.
Press releases released by ALA can be found here.
Press releases released by ALA can be found here.
Marketing tips & tools
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Advocacy tools Free closed captioning software Low/no-cost online design tools
Low/no-cost email marketing software |
Low/no-cost stock photo options
Inexpensive graphic design Photography tips Working with data |
