Marketing & Communication tips, tools & resources

4/11/2024

As NFLS prepares to move its website to a new platform in the year 2025, this post replaces of many of the Additional marketing and communication tips, tools & resources links that have been provided on its Marketing and Communication resources webpage to date.

At the top level, these resources categories include:

ALA press kits
Closed captioning software
Working with data
Communication & language
Design tools
Email marketing software
Image editing programs (free)
Image sources (free)
InfoSoup App Marketing Toolkit
Library Marketing Plan template created by the Wisconsin Public Library Systems Marketing Cohort

Library Value Calculator
Photography tips
Public library fast facts
Website design & accessibility
Website tips & Weebly tutorials page
Wisconsin Public Library Consortium (WPLC) Library Resources & Training
Check Out Wisconsin State Parks At Your Library 2024
Workforce Development marketing toolkit

Continue below for links to these resources. . .

ALA press kits
Closed captioning software
- Amara
Working with data
- Datacamp
- Datamonkey
Communication & language
- Advancing Language for Equity & Inclusion, An Equity Fluent Leadership Playbook
- APA Style Bias-Free Language
- Communicating Effectively with People with Disabilities, ADA.gov
- Disability Language Style Guide, National Center on Disability and Journalism
- Disability Writing & Journalism Guidelines, Center for Disability Rights
- I am Disabled: On Identity-First Versus People-First Language
- Words at Work
Design tools
- 1001 (free) fonts (usage rights may vary — check individual font for permission information)
- Canva (Canva Pro is free for non-profits!)
- ColorZilla: browser add-on to pick colors for your design palette right from websites
- Easel.ly: infographic creator with many templates
- Google Drawings
- Lucidpress
- Photopea: free, online image & photo editor
- Piktochart
- Postermywall
- Zazzle
Email marketing software
- MailChimp
Image editing programs (free)
- DesignCrowd
- Elance
- fiverr
- GIMP (GNU Image Manipulation Program): open source software freely available for personal use; suitable for users accustomed to the sophistication of PhotoShop.
- GimpShop is a modification of GIMP, which creates an interface more familiar to users of PhotoShop.
- Google Photos
- Inkscape
- logoglo
- Paint.NET for Windows
- PicMonkey
- TinyPNG.com is a free site to reduce the file size of your PNG files (helpful before adding them to the site, as smaller file sizes = faster page loading)
Image sources (free)
- 123rf.com
- Age-positive image library
- Better Allies list of sites that specialize in stock photos and illustrations featuring people from underrepresented groups
- Compfight
- Disabled And Here Collection, a disability-led effort to provide free and inclusive stock photos shot from our own perspective, featuring disabled BIPOC (Black, Indigenous, People of Color) across the Pacific Northwest.
- Flickr Creative Commons and others on Flickr:

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Image sources (free) - continued
- Disabled And Here Collection, a disability-led effort to provide free and inclusive stock photos shot from our own perspective, featuring disabled BIPOC (Black, Indigenous, People of Color) across the Pacific Northwest.
- Flickr Creative Commons and others on Flickr:
- Free Digital Photos.net
- FreeImages.com
- freepik.com
- The Gender Spectrum Collection
- Liam's Pictures from Old Books for something different
- morguefile
- Metropolitan Museum of Art
- nappy, Beautiful, high-res photos of black and brown people. For free.
- New York Public Library - Public Domain Collections
- NounProject: partially free source of lots of icons
- Pexels
- Pixabay
- Unsplash
- Wikimedia Commons
- WOC in Tech, Creative Commons images on Flickr
InfoSoup App Marketing Toolkit
Library Marketing Plan template created by the Wisconsin Public Library Systems Marketing Cohort
Library Value Calculator
Photography tips
- Digital Byte: Tips for Taking Better Photos: Watch this 8-minute video to learn about 13 tips for taking better photos (especially with a smart phone). Presented by Jamie Matczak, Wisconsin Valley Library Service.
- DPI samples: Library Photo Release Form & Child Photo Release Form
- Libraries and Photos of Patrons (ALA)
  - A Communications Handbook for Libraries
  - Sample Photo Release Forms
Public library fast facts
Website design & accessibility
- Check My Links is an extension developed primarily for web designers, developers and content editors that crawls through your webpages looking for broken links and identifying them for you.
- The ColorPick Eyedropper Chrome extension is an eyedropper and color chooser tool that allows you to select color values from webpages.
- Dyslexia Font and Style Guide, The Reading Well
- WAVE Evaluation Tool extensions allow you to evaluate web content for accessibility issues directly within Chrome, Firefox, and Edge browsers.
- Working With What You’ve Got: Practical Tips for Improving Your Library’s Website (60 min. YouTube video), presented by Laura Solomon
- www.w3.org/WAI (World Wide Web Consortium [W3C] Web Accessibility Initiative [WAI])
Website tips & Weebly tutorials page
Wisconsin Public Library Consortium (WPLC) Library Resources & Training
- Resources: Research and promotional materials about ebooks (OverDrive/Libby), digital information, and other library technologies.
- Training: Library technology learning opportunities and training materials for OverDrive front line support, including materials from the OverDrive Support Course
Check Out Wisconsin State Parks At Your Library 2024
Workforce Development marketing toolkit

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