Say you’re doing a web search on something like the flu. The next thing you know, an ad for a flu remedy pops up on your web browser, or your video streaming service starts playing a commercial for Tylenol.
The content of those ads is no coincidence. Digital ads are able to follow people around the Internet because advertisers often place invisible trackers on the websites you visit. Their goal is to collect details on everywhere you go on the Internet and use that data to serve targeted ads to your computer, smartphone and connected television. (New York Times article...)
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