Check out the headlines from the 01/24/2020 - 📢 Nic News Weekly.

• Free Programming Resources for Earth Day
• Join the WLA Mentorship Program!
• 2020 Collection Development Grants: Coming Soon
• Now Hiring: Youth Services Manager for Brown County Library (Central Library)
  
• An Introduction to Creating a Library Marketing Plan
• Voices of Women in America: Survey Due January 31

Brown County Library, a 9 branch county-wide library system, is currently taking applications for a Youth Services Manager for its Central Library. It is looking for an innovative and creative leader who has experience developing responsive programming and dynamic services for youth and families. Besides leading a team of 5 staff members, this manager helps lead system wide youth services programming and initiatives. The Youth Services Manager is a member of the larger management team at Brown County Library, ensuring that library services are deployed consistently throughout the county.

Brown County Library, Green Bay, Wisconsin
Youth Services Library Manager (Full Time, Exempt)
Salary: $48,900 (negotiable)
Application Deadline: 2/3/2020
Apply Online: https://tinyurl.com/ud4orxc

An Introduction to Creating a Library Marketing Plan
Thursday, Feb. 13, 1 pm
1 contact hour
Register
 
Except for the shelves of books, today’s libraries would be mostly unrecognizable to the patrons of 30 years ago. One of the challenges for libraries is finding effective ways to promote what they do, and developing a comprehensive marketing plan is an excellent starting point. A marketing plan provides focus to a library’s marketing efforts and ensures that limited resources are used effectively and efficiently. It helps keep you and your staff focused on the big picture of what you do—your vision and mission—and saves you time promoting individual events or projects. The marketing plan is the guide that provides order to your messaging and efforts. 

A state-wide public library system marketing cohort has drafted a marketing plan template that any library of any size can model and adapt.  Based on Kathy Dempsey's "Cycle of True Marketing," Jamie Matczak and Mark Ibach will walk through the marketing plan template that has been developed, answer questions, and seek feedback before the plan is officially presented to Wisconsin libraries. 
 
This webinar will share: 

•  A customizable marketing framework that can be adapted to suit a library’s unique needs and community
•  Sample marketing plan, budget, and calendar guides
• Links to resources that expand on the information presented

WLA has announced the launch of a new statewide mentorship program and is seeking applications for members interested in participating as a mentor or mentee in the WLA Mentorship Program’s pilot year.

The WLA Mentorship Program is designed to provide encouragement, support, and guidance to library staff seeking professional growth through connections with experienced colleagues within a structured mentoring program. Mentees gain experience from knowledgeable library colleagues while becoming further involved in the statewide professional association. Mentors gain opportunities to give back to the profession, model volunteerism, and help influence the future of librarianship.

For more information about the WLA Mentorship Program and to see the program outline application, visit the WLA website. 

Below are the headlines from the latest 📢 Nic News Weekly

• Youth Services Support Grants
• Collection Development Grants
• Supporting Child Care Providers & Maximizing Maker Efforts
• New Customer Service Online Training, via Ryan Dowd
• Continuing Education Funding
• Library Legislative Day: Registration Closes TODAY
• January 22-23: Wild Wisconsin Winter Web Conference

Tessa Michaelson Schmidt, from the Wisconsin Department of Public Instruction, wrote a post for the Wisconsin Libraries for Everyone blog regarding two distinct national projects with resources to help us and our community:

• The Growing Providers Tool Kit includes lots of ideas and program models for how libraries can support child care. It also includes a Child Care Provider Resource Guide. 
• Opportunities and Vignettes for Library Makerspaces is a white paper informed by the participants of the National Forum on Research and Assessment in Library Makerspaces.

​Both projects have recently published the results, and Tessa feels the content is high-quality and valuable. Regardless of the size of your library or scope of service, she hopes you will consider these tools. ​

Because we want to provide the best possible service to all people – and some patron interactions require a thoughtful and deliberate approach – you now have anytime access to online training from Ryan Dowd that will give you practical tools you can use every day. Through this training, you will learn how to compassionately manage problems and prevent conflicts with all patrons who enter your library, including those who are experiencing trauma such as mental health issues, homelessness, and substance abuse issues.
 
The online training is 3½ hours long and is on-demand, so you can watch it little by little or in bigger chunks, whenever works for your schedule. The subscription runs from January - December 2020.
 
Supervisors & Department Heads: please share this info with your staff. If someone on your staff does not have a work email address, please contact Joy Schwartz with their alternate email address and she’ll send them a personalized invitation.