Category: Marketing

Nic News Weekly: September 6, 2019

9/6/2019

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Below are the headlines from the latest 📣 Nic News Weekly newsletter.

Congrats to Kathy Pletcher - WLA Trustee of the Year!
Collaborative Summer Library Program: Website Cleanup
September Webinars at SCLS
Tips for Library Newsletters

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Nic News Weekly: August 30, 2019

8/30/2019

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Below are the headlines from the 08/30/2019 - 📣 Nic News Weekly newsletter.

Now Hiring: Administrative and Interlibrary Loan Assistant
Update: BadgerLink Outage POSTPONED AGAIN to September 27-30

OverDrive Support Course 5-week Session Starts September 30, 2019
Teach and Learn with WiscNet: Filtering - Appleton
Lots of ALA News on the NFLS Blog: Including Banned Books Week and Continuing Education Opportunities
Marketing Tip: Use URL Shorteners to Avoid Looking Spammy or Sloppy

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The 7 Best Link Shorteners to Try Instead of Google URL Shortener

8/28/2019

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To avoid being perceived as spammy or sloppy when you have a legitimate link to share, check out our list of the seven best link shorteners that’ll clip your links into clean, consistent, and clickable URLs.

Do you use URL shorteners in your social media or blog posts? Whether you do or not, you should take a few minutes to read The 7 Best Link Shorteners to Try Instead of Google URL Shortener on the HubSpot blog - just click the URL of your choosing to learn more:

SPAMMY/SLOPPY URL:
https://blog.hubspot.com/marketing/google-url-shortener-alternatives?utm_campaign=Marketing%20Blog%20-%20Daily%20Emails&utm_source=hs_email&utm_medium=email&utm_content=75986376

SHORT & SWEET URL:
bit.ly/2LhvQ92

If you found this tip helpful, and would like more library-relevant, marketing-related tips, please:

Visit our Marketing Resources page, or
Select the Marketing category on the right side of this blog.

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Banned Books Week: September 22-28, 2019

8/9/2019

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Banned Books Week is an annual event celebrating the freedom to read. Typically held during the last week of September, it spotlights current and historical attempts to censor books in libraries and schools. It brings together the entire book community — librarians, booksellers, publishers, journalists, teachers, and readers of all types — in shared support of the freedom to seek and to express ideas, even those some consider unorthodox or unpopular.

The books featured during Banned Books Week have all been targeted for removal or restriction in libraries and schools. By focusing on efforts across the country to remove or restrict access to books, Banned Books Week draws national attention to the harms of censorship.

Browse these resources provided by the ALA Office for Intellectual Freedom:

Free Downloads
Display Ideas
How to Get Involved
Participate in the National Read-out
Banned Books Week Q&A
Contact ALA to Schedule an Interview

Learn More

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Marketing the Value of Your Library: October Webinar Series

7/15/2019

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The Wisconsin Valley Library Service, Northern Waters Library Service and Southwest Wisconsin Library System are proud to present a webinar series this October called “Marketing the Value of Your Library.”

Webinars will be presented at 1 p.m. on Tuesday, Oct. 1; Tuesday, Oct. 15 and Tuesday, Oct. 29. This series is geared toward public libraries of all sizes, with presentations by some of the top library marketers in the country. These three webinars are related and sequentially will build on one another.

Register today for one, two, or all three webinars. Each webinar is worth 1 contact hour toward public library certification.

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Summer Reading Champion Videos - Share them Today!

7/5/2019

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STAR Library Network (STAR Net), in partnership with the Collaborative Summer Library Program (CSLP), are working together to share science and technology related activities and resources to libraries across the nation as part of CSLP's 2019 summer learning program called "The Universe of Stories."

Each Summer Reading Champion recorded a short HD video introducing themselves and what they do and how public libraries have inspired them.

Check out these great videos at
http://www.starnetlibraries.org/summer-of-space/summer-reading-champions.

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Nic News Weekly: July 5, 2019

7/5/2019

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Below are the headlines from the 07/05/2019 - 📣 Nic News Weekly newsletter.

How are you using your 2019 Youth Services Support Grant?
July 11 Webinar: Hooray for Freedom! Part One: Privacy, Confidentiality, and Intellectual Freedom in the Library
New Release ‘The Public’ Available July 2 with Swank License
Facebook Adds 22 Free Training Modules to Facebook Blueprint
Six WI Public Library Director Certification Course Scholarships
2019 Wisconsin Library Hall of Fame Nominations Requested
Transparent Language Online: New Features

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Nic News Weekly: June 28, 2019

6/28/2019

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Below are the headlines for the 06/28/2019 - 📣 Nic News Weekly newsletter.

Facebook Removing Certain Business Page Info Sections on August 1
Summer Learning Week Events & Programs: July 8-13
12 Months of Coding - FREE Resource from WLA
Spotlight on Inclusive Service: Share Your Library's Story
Children's Literature Conference: October 12, 2019 in Oshkosh
DUE TODAY: 2019 WI Public Libraries CE Survey
TeachingBooks Enhancements

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Facebook Adds Free Training Modules to Facebook Blueprint

6/24/2019

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Facebook has announced the addition of 22 new digital marketing training courses as part of its free Facebook Blueprint education platform. The new Blueprint courses will be available at facebook.com/blueprint at the end of the month.

One module that is particularly valuable for libraries is Get Started with Events, which shows you how to use Facebook to create, share, and promote events. Even the experienced Facebook user is likely to pick up some great tips to make their next library event or program really stand out!

Start 'Get Started with Events'

Looking for more tips on effectively marketing your library? Be sure to check out the Marketing category on the right for handy tips and tricks you can use on the library's social media page, website and more!

NFLS member libraries are also encouraged to reach out to the NFLS marketing contact for additional assistance, training, or answers to questions regarding library marketing and communication needs.

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