Learn how outcome data can be used to guide programming changes, strategic planning, communication, advocacy, or new funding requests. REGISTER NOW!
 
This webinar is open to everyone. PLA’s Project Outcome is a free online toolkit designed to help public libraries understand and share the impact of their programs and services by providing simple surveys and an easy-to-use process for measuring and analyzing outcomes. Learn more at www.projectoutcome.org.

Attention Library Marketers: Here's a great blog post from Super Library Marketing that points out four (or five) marketing myths when it comes to library marketing.

Marketing is a fast-paced and ever-changing field; so what may have worked in the past may not work so well now. Here are the myths listed:​

• Myth #1: My library marketing video/blog post/article needs to be short because people will only consume “snackable content.”
  • The only exception to this myth is email.
• Myth #2: A high open rate is the best way to tell that my library email marketing is successful.
• Myth #3: I need to grow my Twitter/Facebook/Pinterest followers.
• Myth #4: If you need to tell your cardholder something, just make a sign.

Below are the headlines from the latest 📣 Nic News Weekly newsletter.

• New Expense & Travel Report Form
• BIG LIBRARY READ: I’m Not Dying with You Tonight Begins November 1
• Stay in the Web Accessibility Loop with WebAIM
• Webinar 2 of 3: Creating Compelling Copy - aka Persuasive Writing and How to Effectively Tell Your Library's Story

If you're looking for tips on making your website more accessible, the WebAIM Newsletter is a great place to start. WebAIM (Web Accessibility In Mind) is a non-profit organization based at the Center for Persons with Disabilities at Utah State University. Its mission is to empower organizations to make their web content accessible to people with disabilities.

The September WebAIM newsletter has a few topics that really stood out:

The next Big Library Read kicks off on Nov. 4 and the winning title is I'm Not Dying with You Tonight by Gilly Segal and Kimberly Jones - available in ebook and audiobook format.

• Read more about the Big Read and the next title at https://biglibraryread.com/.
• Get your readers talking about Big Library Read using these marketing materials - including bookmarks, web graphics, and press releases - and use #biglibraryread on social media to join in the conversation.

 Questions? Contact wplc-info@wils.org.

Below are the headlines from the latest 📣 Nic News Weekly newsletter.

• 2019 Public Library Public School LSTA Subawards
  
• Libraries Transform Book Club
  
• "Reimagining School Readiness" Training: for Library Staff Serving Families with Children Ages 0-8
  
• Eastern Wisconsin Youth Services Storytimes
  
• Marketing the Value of Your Library (Webinar)
• Annual End-of-Summer Survey Due TODAY

HubSpot published this great Facebook Marketing Cheat Sheet - which libraries can use to make the most of Facebook marketing. ​The list is divided into three main categories depending on your goals for using Facebook:

• ​​​Tips for Your Facebook Business Page
• Tips for News Feed Visibility < < < SO MUCH VALUABLE STUFF HERE!​​​ Including:​

          * Prioritize quality over quantity.
          * Post at the best times for your audience. 
          * Post your best blog content.
          * Remove links from your post copy.
          * Make sure your images are properly formatted. (Here's a great guide to keep handy.)
          * Use Facebook Insights.
          * Schedule posts in advance.​

• Tips for Advertising on Facebook​

The Libraries Transform Book Pick is an opportunity for public libraries across the U.S. to offer the same ebook to library users without any waitlists or holds.
​
It allows libraries:
 - To bring readers together in the community and beyond
 - To engage readers with new titles and genres
 - To showcase digital collections as well as reading resources and activities

Below are the headlines from the latest 📣 Nic News Weekly newsletter.

• Marketing the Value of Your Library: October Webinar Series
• Pint-Sized Polkas: Discounted June 29 - July 3, 2020
• New Midwest Author Coming to Wisconsin this Fall
• Ebook access, Health Literacy Month, and more from Libraries Transform®
• Youth Services Grassroots Meeting: Thursday, Sept. 26th
• Penultimate Reminder: Annual End-of-Summer Survey Due Next Friday, September 27

Below are the headlines from the latest 📣 Nic News Weekly newsletter.

• Congrats to Kathy Pletcher - WLA Trustee of the Year!
• Collaborative Summer Library Program: Website Cleanup
• September Webinars at SCLS
• Tips for Library Newsletters