An Introduction to Creating a Library Marketing Plan
Thursday, Feb. 13, 1 pm
1 contact hour
Except for the shelves of books, today’s libraries would be mostly unrecognizable to the patrons of 30 years ago. One of the challenges for libraries is finding effective ways to promote what they do, and developing a comprehensive marketing plan is an excellent starting point. A marketing plan provides focus to a library’s marketing efforts and ensures that limited resources are used effectively and efficiently. It helps keep you and your staff focused on the big picture of what you do—your vision and mission—and saves you time promoting individual events or projects. The marketing plan is the guide that provides order to your messaging and efforts.
A state-wide public library system marketing cohort has drafted a marketing plan template that any library of any size can model and adapt. Based on Kathy Dempsey's "Cycle of True Marketing," Jamie Matczak and Mark Ibach will walk through the marketing plan template that has been developed, answer questions, and seek feedback before the plan is officially presented to Wisconsin libraries.
This webinar will share:
Below are the headlines from the latest 📢 Nic News Weekly
Because we want to provide the best possible service to all people – and some patron interactions require a thoughtful and deliberate approach – you now have anytime access to online training from Ryan Dowd that will give you practical tools you can use every day. Through this training, you will learn how to compassionately manage problems and prevent conflicts with all patrons who enter your library, including those who are experiencing trauma such as mental health issues, homelessness, and substance abuse issues.
The online training is 3½ hours long and is on-demand, so you can watch it little by little or in bigger chunks, whenever works for your schedule. The subscription runs from January - December 2020.
Supervisors & Department Heads: please share this info with your staff. If someone on your staff does not have a work email address, please contact Joy Schwartz with their alternate email address and she’ll send them a personalized invitation.
WebJunction is partnering with the nonprofit organization, Legal Services Corporation (LSC) to offer Improving Access to Civil Legal Justice through Public Libraries, a free national training initiative for public library staff to help strengthen access to civil legal justice.
Barriers to civil legal justice disproportionately affect low-income people in the US, creating the justice gap—the divide between the civil legal needs of low-income people and the resources to meet those needs. Though legal issues can be intimidating for library staff, public libraries are well positioned to help reduce this justice gap by providing more access points to legal information and services.
“Legal matters are unfortunately one of life’s necessities, yet too many Americans lack the knowledge and resources to access civil legal justice. There is a larger role for public libraries to assume in improving access to legal justice for all our community members, and this free training intends to fill this void,” says Chris Le Beau, former President of ALA’s Reference & User Services Association.
WebJunction will host a webinar on February 11, Civil Legal Justice: The Crucial Role of Libraries, where participants will learn about the status of civil legal justice in our system, the vital role public libraries can play in reducing the justice gap, and about the live, multi-week course to be offered in April, which takes a deeper look at supporting people to navigate the complexities of the legal system.
There's still time to register: you have two opportunities to attend our Youth Services and SLP 2020 workshop!
Schedule for each day:
WHERE: Door County Library - Sturgeon Bay Branch
Parking is in the city lot between Michigan St. and Nebraska St., across the street from the library.
Use the staff entrance on the alley behind the library.
WHEN: Thursday, January 16, 2020 from 9:00–11AM (8:45-9:00AM sign-in)
Snacks and coffee will be provided.
Compassionate Accountability: Dealing with Problem Behaviors in the Library
Presented by Emily Rogers, Deputy Director and Karla Giraldez, Branch Manager with the Brown County Library
We all have those patrons who can make library work more challenging. Maybe they repeatedly violate a policy or they seek out the staff person who is willing to bend the rules for them when you have already told them no. In this session, we will explore ways we can hold patrons accountable for behaviors and still be compassionate. Brown County Library Branch Manager, Karla Giraldez, and Deputy Director, Emily Rogers will discuss tips and tricks to use before, during, and after a behavior concern to help make the library safe for all.
Questions? Need an invite? Email Lori Baumgart
Below are the headlines from the latest 📣 Nic News Weekly newsletter.
Free webinars on teen outreach, guiding staff through change, programs for babies & more this month (NEWI)
Go to the NEWI list of free webinars to find continuing education opportunities in which you can participate without leaving your library; most sessions are 60 minutes long, and are provided – at no charge to you – by associations, agencies, companies, and library systems.
Here’s a sample of webinars offered this month:
Missed a webinar? It might have been archived, so check NEWI’s list of webinar recordings you can watch for free, anytime.
Bonus: the Wild Wisconsin Winter Web Conference will take place online via GoToWebinar on Wed & Thu Jan. 22 and 23. Fourteen webinars will be offered in 4 tracks + opening and closing sessions: