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25 Facebook Marketing Tips and Tricks (from HubSpot)

9/25/2019

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HubSpot published this great Facebook Marketing Cheat Sheet - which libraries can use to make the most of Facebook marketing. ​The list is divided into three main categories depending on your goals for using Facebook:
  • ​​​Tips for Your Facebook Business Page
  • Tips for News Feed Visibility < < < SO MUCH VALUABLE STUFF HERE!​​​ Including:​
          * Prioritize quality over quantity.
          * Post at the best times for your audience. 
          * Post your best blog content.
          * Remove links from your post copy.
          * Make sure your images are properly formatted. (Here's a great guide to keep handy.)
          * Use Facebook Insights.
          * Schedule posts in advance.​
  • Tips for Advertising on Facebook​
If you're short on time (as we usually are), here's a great video that summarizes the post. However, we highly encourage you to bookmark / save this post so you can refer back to it for great tips on making your library's Facebook page work for you and your patrons. 
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  • Libraries
    • Curbside Pickup
    • Employment Opportunities
    • Fast Facts
  • Catalogs & Resources
    • Beanstack Library Reading Programs
    • Brown County Library Catalog
    • InfoSoup Library Catalog
    • Wisconsin's Digital Library
    • Wisconsin's Online Library: BadgerLink
  • Library Services
    • Continuing Education
    • Ellison Dies
    • Grants
    • Helpful Sites
    • Homework Hotspot Labs
    • Interlibrary Loan & Delivery
    • Librarians' Advisory Committee Meetings
    • Marketing Resources
    • Nic News Weekly
    • Programming & Resources
    • Tech Support
    • Travel & Expenses
    • Youth & Inclusive Services
  • Trustees
  • NEWIL
  • About Us
    • NFLS Staff
    • NFLS Staff Calendar
  • Blog