HubSpot published this great Facebook Marketing Cheat Sheet - which libraries can use to make the most of Facebook marketing. The list is divided into three main categories depending on your goals for using Facebook:
* Post at the best times for your audience.
* Post your best blog content.
* Remove links from your post copy.
* Make sure your images are properly formatted. (Here's a great guide to keep handy.)
* Use Facebook Insights.
* Schedule posts in advance.