25 Facebook Marketing Tips and Tricks (from HubSpot)

HubSpot published this great Facebook Marketing Cheat Sheet - which libraries can use to make the most of Facebook marketing. ​The list is divided into three main categories depending on your goals for using Facebook:

• ​​​Tips for Your Facebook Business Page
• Tips for News Feed Visibility < < < SO MUCH VALUABLE STUFF HERE!​​​ Including:​

          * Prioritize quality over quantity.
          * Post at the best times for your audience. 
          * Post your best blog content.
          * Remove links from your post copy.
          * Make sure your images are properly formatted. (Here's a great guide to keep handy.)
          * Use Facebook Insights.
          * Schedule posts in advance.​

• Tips for Advertising on Facebook​

If you're short on time (as we usually are), here's a great video that summarizes the post. However, we highly encourage you to bookmark / save this post so you can refer back to it for great tips on making your library's Facebook page work for you and your patrons. 

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